Feeling Great After Week Eight

Shift Work
This week was another week for smartdecision08.com. This was the first week that I thought Smart Decision took up the time I spent out there. I was glad to be busy as usually I try to help out at KOMU.com, but think I add one too many chefs to the kitchen. I spent some of the time updating the most recent stories, and then changing the blog posts to full html. One thing I noticed is posts from the Columbia Missourian use sentence case, while the rest of the stories appear in title case. I changed them, but think we should keep them standard one way or another.

While updating the blogs, I noticed that there were quite a few and that they dated back to March 7. I don’t want to be the person who complains about peers, but worry that others didn’t update the blogs as I worked on March 12.

I also updated the Spashcast, and then began my project for the night. I began adding more categories to file stories under. During my time I complete the cities, counties, city races, county races and district categories.

ePortfolio
I felt I got off to a great start this week with my ePortfolio. Working with Dreamweaver is a little tougher than I thought and I still need to do quite a bit of work, but I am very optimistic. I plan on mixing some of my cut-ins tomorrow night for my anchoring page and then completing my resume and cover letter. I should be just about completed after that.

Project
Like I told you on Thursday, we are ready to go and recruit bloggers. I have found plenty of groups to talk to, many of which are both politically savvy and technology savvy.

Additional Information
Like I told you Wednesday, I attended a lecture called Persistence, Importance and Effect of Narrowcasting. It was very interesting as through two studies, the best indicator of who will win and election is the money they spend on radio ads, not television ads. This is because radio is cheap enough to make many ads voiced by and aimed to many demographics. There are only about four television stations, but dozens of radio stations geared to specific demographics. Also while television is a passive media, radio is very aggressive as people listen to it in their car and rarely change the station.

I think this can apply to the Net as sites like YouTube can narrowcast and it costs little to advertise. Again, you can target audiences such as with ESPN.com, the New York Times online and Fox’s website. Obviously we will have to wait for more elections to pass, but I think the Net could take over the radio’s power. As more people switch to satellite radio or iPods, commercials might prove to be less effective. We have already started to see this trend as political candidates make YouTube ads and I heard that political entries on Wikipedia change every thirty seconds. I truly believe in the coming years with more and more becoming educated on the Internet and those who “fail to update to the technology revolution” die off, the Internet could serve as a major player in the election.